Webcast
 
Forget Strategy! Define Your Operating Model. Listen to our webcast. The authors explain the key concepts.
 
For Events
 
Would you like Jeanne, Peter, or David to speak at your event? Contact them directly at:

Jeanne Ross jross@mit.edu
Peter Weill pweill@mit.edu
David Robertson david.robertson@imd.ch

Chris Johnson
Deputy Executive VP, GLOBE Program (Globe Business Excellence), Nestlé
A pragmatic road map for any company that is seeking to build an IT foundation to leverage profitability and growth.

 
 
MIT Sloan Course 15.571: Generating Business Value from Information Technology"

Generating Business Value from Information Technology
This course covers what every senior manager needs to know about using IT to enable strategy and get more value from IT. In this course we take the strategic perspective of the general manager and study how these leading firms get more value from their IT investments. The course focuses on the strategic impact and business value that can be achieved rather than the details of the technology. Issues around IT governance will pervade the course. An IT background is not required and this is not a ‘technical’ course.

 
 
 
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